Author: Rebekah Mechtensimer
I talk with people everyday about sending out ‘good’ social messages online. Partly because it’s my job, but also because I want people to succeed. What I’ve realized the best way to get people to understand the value of crafting quality content is I ask them one question: “Would you click on that?”
If that answer is “No,” scrap it and start over! Would you click on a tweet with a blurry image? Would you click on a post that reads, “Look at this amazing product!”? More than likely, you would not – which is why companies need to start asking themselves that one simple question. If a social media post you have crafted is not engaging to you, what makes you think it would be engaging for someone else?!
This goes for not just your content, but your website and your social channels too. For example, just based off your digital marketing, if you have a bad website and don’t use other social tools at all (or they’ve sat dormant for an extended period of time) to market your company online…do you think a new customer would want to buy from you?
As a millennial, when I’m looking into a company that I’ve never bought from before, the first thing I do is go straight to their website. I check out how they’re marketing themselves online, and if it’s “not well”, I more than likely will not buy from them. I also know that I’m not alone in that mindset. Google is the new ‘yellow book’, and the quicker companies embrace that, the better off they will be.
Don’t get me wrong, you don’t have to be pumping out fantastic posts every time. There are going to be posts, campaigns and content that you might not necessarily click on, but once you start asking yourself that question, you’ll be more adept at knowing if your target audience will.
The Empowering Pumps & Equipment team has picked out some of their favorite, creative posts – which are shared below. Hopefully, these posts will inspire you to get creative with your social posting!
We invite you to share your favorite, creative social posts with us using the hashtags #PumpTalk #BestSocialPosts.
Wilo USA (post pictured below) – sometimes it’s the hashtags that make a social post great! #PumpedForFriday #PumpPunsNeverGetOld – I mean, come on! This is hilarious and so much fun! Kudos to the social media maven crafting these messages!
Engineered Software Inc. shared a post with a play on words from a song by Sir Mix-A-Lot. Are we showing our age here? Impossible with such a timeless hit loved by the masses!
This post from one of our favorite Pump Person’s of the Week – Artun Ereren – shows just how aware he is of the fact that Pumps are Everywhere! In a short video, he describes the type of pump that is enabling him to donate stem cells. This is beyond words COOL!
Applied Flow Technology – the savvy social poster here used a super cute animal picture that actually related the *feeling* of the message above it! Smart use of imagery goes a long way when making the most interesting social posts!
This post from @ShopFloorNAM hooks you with the video “play” button (who doesn’t want to click that button to see what happens?! Video “play” buttons are highly effective when it comes to engagement) but really get your attention when they use strong statements. America’s manufacturers have a plan? Well, now I *have* to know what that is…because it’s a serious issue!!
Who doesn’t love pictures of kids?! The post below is great (though it’s missing some key hashtags – #WomensHistoryMonth, for example!) Women’s History Month may be over in March, but Empowering Pumps & Equipment is going to continue working to empower women in industry!