Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Where to Start in Social Media for the Pump Industry?

Charli's Blog

Where to Start in Social Media for the Pump Industry?

Last week, I was approached again for advice on how to begin creating a “social media” presence within the pump industry.  After seeing the below twitter post from our Industrial Marketing Pro, Kerry O’Malley, I thought… it’s time to give a little social media advice to my followers.

@KerrySOMalley : Mobile apps and presence on social sites top investments in the coming year…

The overwhelming questions is… Where should I start?

I say… let’s start with the “World’s Largest Professional Network”, LinkedIn.  Once you have a profile here, then you can move to Facebook and Twitter.

VERY IMPORTANT NOTE: You need to assign someone to monitor your networks! If you neglect your networks… you neglect your customers!

Step ONE: Create a Personal LinkedIn Profile

(In my opinion, every person and company should have a LinkedIn profile).

This is how you start:

  • Fill out your personal profile information under “Join LinkedIn Today”
  • Update your profile. Please make sure your profile is 100% complete.  This will give potential connections a good first impression and let them know you are a trusted professional.
  • Add Information about your Company. When creating your profile be sure to add your current Company exactly as you would like it to appear in the company search.  (To check to see if your company already has a Company Page – Click on the word “Companies” in the title bar at the top of the screen and then “Search Companies”)
  • Next, you will need to join relevant groups to gain exposure.

How do you find groups to join? (You can view my profile to start)

Go to the drop down box labeled “People” in the upper right corner.  Click on it and select “Group”.  Type  “Empowering Pumps” and search.  You will then see our LinkedIn Group.  It is an open group so you can see  the content, but I hope you will engage and participate in the Discussion. Just click “Join Group.”

Next, Type in “Pumps” and search; you will then see a list of groups designed for the pump industry…   with  keywords for your business like engineering, energy, water, or reliability…

You can only join 50 groups so be selective.

Step TWO: Create a Company Profile

  • Click on the Tab that is labeled “Companies” again.  In the upper right corner, it says “Add a Company”
  • Update all Company information; add logos, videos, and links to make your profile as complete as possible.
  • When you are selecting an Admin, you will need to pick the option “Designated Users Only”.  This will allow you to choose an administrator to post updates for your company, “AS YOUR COMPANY”.   These posts will be hosted on the bottom of your Company page.

You can then direct connections to follow your Company Updates with a link to your Company’s page.

For more ideas on how to become a better Marketer, I encourage you to follow Industry Pro, Kerry O’Malley, President of Marketects and read our Business Support articles on EmpoweringPumps.com.

Keep Pumping the Positive!

Cheers and Happy 2012, Charli

Related Articles

Serving Leadership

Serving Leadership

Servant leadership is a style based on the desire to serve and give to your community. “By putting the needs of…

Related Whitepapers

True-turbine Design Enhances Energy Recovery and CO2 Reduction

In the oil and gas industry, hydraulic power recovery turbines (HPRTs) capture energy in hydrocrackers that would otherwise be wasted to efficiently drive a charge…

5 Steps for Reliable Packing Performance

These guidelines will help extend packing life and reduce downtime. No shortcuts should be taken if a plant wants to achieve reliable compression packing performance.…

Pressure Testing of DFT® Check Valves [Infographic]

All DFT Check Valves undergo rigorous tests to ensure they meet industry quality requirements. Check out this handy infographic to learn about their diligent testing.

Bearing Protection Best Practices

Electro Static Technology (EST, AEGIS®) guarantees that AC induction motor bearings will not fail from electrical fluting damage when AEGIS Shaft Grounding Rings have been…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the #PumpTalk Community


By submitting this form, you are consenting to receive marketing emails from: Empowering Pumps & Equipment, 2205-C 7th Street, Tuscaloosa, AL, 35401, http://www.empoweringpumps.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact