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Empowering Industry Podcast

How to Win with Marketing in the Pump Industry with Andy Martin

How to Win with Marketing in the Pump Industry with Andy Martin

This week Charli and Bethany recap their weeks at #WEFTEC and #EmpoweringWomen2021, and then they talk about the #100happydays social media challenge and why they are committing to doing it this year.

Then Charli interviews marketing aficionado Andy Martin about what marketing holds for us moving forward in the pump and related equipment industry.

[Interview Starts @26:44]

You may know of Andy Martin, you’ve more than likely seen him and his work at the past 10 Turbo Pump Symposia. Love him or hate him, Andy has been a fixture in the rotating equipment industry over the past decade and has worked extensively in the centrifugal pump and process equipment industry for companies such as Lord Corporation, John Crane, EagleBurgmann, and PumpWorks.

His unique approach to the execution of strategies and tactics in the field has branded and positioned the aforementioned companies that Andy has been fortunate to have worked for as vanguards in their marketing communications efforts.

Andy and his wife Jennifer reside in Sydney Australia, where they have lived since 2013. Andy is a graduate of Syracuse University with a Master of Arts in Advertising Design.

Watch this episode on YouTube.

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