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Empowering Industry Podcast

Be the Catalyst with Holly Montrose

Be a Catalyst

On this episode, Charli talks to a good friend and colleague, Holly Montrose.

Holly Montrose is the Vice President – HVACR Channel Sales, Drive Products Division at ABB, Inc.; a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future.


Holly joined ABB in April 2021 as the West Regional Sales Manager for HVAC Drives and after seven quick months, she was promoted to a newly created role of Director of Sales where she was responsible for cultivating a proactive sales approach, communicating the voice of customer back to the factory, and continuing the sales growth strategy. She brings years of significant expertise in technical sales across multiple industries such as HVAC, healthcare, manufacturing, environmental, and chemical.

Prior to joining ABB, Holly Montrose was a known talent in the industry. She succeeded working for a small competitor, where she didn’t have the tools or advantages of a large organization. She approached the role with the mind of a student and taught herself about the HVAC industry and the technology used to support it.

Holly has a Bachelor of Science in Chemistry, with a focus in polymers, and a minor in Business Administration. She believes that her studies in the sciences has been a tremendous assets to her career. It has given her the tools to approach technical sales with a systematic approach while constantly driving for the best solution.

While newer to the Leadership role, Holly is no stranger to being a leader. She has spent majority of her life practicing and participating in the dance world. She has multiple national titles, Choreography awards, and countless dancers who have become a part of her family. She believes that every person deserves to learn in a manner that supports their growth, and she applies this belief to her leadership role at ABB.

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