Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

#PumpTalk – A Streamlined Solution For Uniting The Pump Industry

Industry News
Photo Charli K. Matthews and Laura Kozel

#PumpTalk – A Streamlined Solution For Uniting The Pump Industry

You’ve probably seen all the #pumptalk over the last couple months. We have had a wonderful time promoting our featured tradeshows #pumpturbo14 and #weftec14. More than that, we enjoyed connecting with people in the industry.

I would like to shine a spotlight on an amazing young lady, Laura Kozel, who I met recently at the WEFTEC tradeshow. A graduate of the University of Colorado, Laura began working in the family business, Sims Pump Valve Co., with her father, John Kozel. With her father’s history of manufacturing pumps, valves, and impellers, Laura was no stranger to the terms of the industry. No training needed for this one! But her pump knowledge is not why I am so impressed.

Within one month of joining the team, Laura outperformed many seasoned marketing professionals using #pumptalk and communicating digitally across many platforms. “Social media is such a great tool to use because it is available to literally anyone who wants to take advantage of it,” Laura explains. “Anybody can sign up for any of these services, and it is all essentially for free. It is such an innovative way to really get your company out there and be able to interact with all of your customers, both current and potential, in one convenient place.”

To say Laura is a social media marketer would be a huge understatement. She is a digital marketer with design and writing skills who can also sell, as I witnessed firsthand at WEFTEC. “Typical calls, emails, and even traditional marketing tactics can get monotonous, but when you have these newer, exciting platforms, it makes daily tasks even more simplified and engaging,” declares Laura. “Many of our customers are international, so to be able to reach everyone in mere seconds provides unlimited opportunities, including instantaneous feedback.”

I am proud to have met Laura and was excited to hear how she uses social media. “Anytime I want to see the latest in the pump industry, or who could potentially be interested in our product, it is easy to use Twitter and just click on #pumptalk to see what the latest buzz is all about, what tradeshows and events Sims should be attending, and more,” explains Laura. “Utilizing a single hashtag across the pump industry is a streamlined solution for uniting everyone that has the same interests as our company, and makes it easier to network with people who are genuinely invested in the same business as Sims.”

It is refreshing to meet someone who GETS IT! Laura Kozel will be a great asset to the pump industry, and I can’t wait to see what she helps Sims Pump do next!

Related Articles

Related Whitepapers

Axial Flow Check Valves for Pumps and Compressors

Pumps and compressors are essential devices used in a wide range of industrial plants and buildings. They are the power source that make it possible…

Proven Seal Technologies for CO2 Capture and Supercritical Applications

Advanced seal technologies for CCUS and sCO2 applications support energy transition initiatives Companies increasingly are prioritizing energy transition initiatives to reduce greenhouse gas emissions known…

Accurate & Reliable Pumps for Lease Automatic Custody Transfer (LACT) Units

Hydra-Cell Seal-less Pumps provide accurate and reliable custody transfer of crude oil, produced water, and NGL’s. They feature a compact design, require minimal maintenance, and…

Liquefied Natural Gas [A Complete Flow Control Portfolio]

Liquefied natural gas (LNG) will play a pivotal role as companies transition from coal and oil to cleaner energy sources during renewed efforts to significantly…

Comments

Leave a Reply

Your email address will not be published.

Join the #PumpTalk Community


By submitting this form, you are consenting to receive marketing emails from: Empowering Pumps & Equipment, 2205-C 7th Street, Tuscaloosa, AL, 35401, http://www.empoweringpumps.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact