Author: Charli K. Matthews
This week as the CEO of Empowering Pumps & Equipment, our media brand, I attended the premiere of Brave Blue World. The Water industry came together with Hollywood celebrities and producers who are passionate about collaborating with people who understand #WatersWorthit.
Why I attended the premiere in Hollywood?
I have always been drawn to the Red Carpet and fame of Hollywood, but probably not for the reason that may come to your mind first…Well yes, fashion is one of my favorite parts! I find myself in tears at most of the award shows as people share their stories and visions of how they can change the world. I love to hear from the celebrities on the big stage to understand their interests and goals. If you listen to their speeches, their passion for the life they chose comes through. It is often a struggle for an actor/actress to make it to that stage. It takes a lot of hard work and they know “Now, I have a chance to share my voice with the world!” Some share personal moments of struggle, others are overwhelmed with gratitude for the people who helped them, and others understand that there is a reason they are there that is bigger than themselves and their single win. They understand that when they talk, the media will listen and share it with the world.
Water is worth sharing the celebrity spotlight and worth the investment to fund the development of a documentary on the future of water. The magnitude of films like this can change the world’s perception. It will give industry leaders a tool and a vision to move forward with the agenda to improve water infrastructure throughout the globe. It’s a call to action for water professionals to put their investments in sustainable programs and technologies. After watching the film, I hope that is replayed daily! I hope it is re-watched until we understand we must take care of our world and we know how to do it. We must focus on reusing our most valuable resource and look for ways to reduce the water we use daily.
What I expected from a premiere?
I expected to see beautiful people smiling and celebrating a great work completed. I expected to see water leaders coming together to discuss what to do next. I expected they would have all the answers. After interacting with this group, I understand the answers lie in what we decide to do with the information presented. Each individual has a role to play.
As the discussion turned more serious and political (as we expect in Hollywood), the question is: How can we really affect policy and the hearts and minds of consumers?
Solving the water crisis affects the world, so we must come together and care about this together. We must look at solutions that we have all over the world and apply them to our communities. Now that we know the solutions are out there, we must act.
How to be the change?
This year, I lived with the mantra “Be the Change”, as I prepared for the Empowering Women in Industry conference. This forced me to look inward to see how I could change myself in order to help others be effective at change. I understand the power of words and how they can affect and influence the network around you.
As we look toward 2020, we will be focusing on the words #MakeanImpact. I think this starts with knowing what you stand for. What matters to you? What do you want your legacy to look like? Matt Damon is clear when he says he wants to be part of the leadership who solves the water crisis; when he says people a 100 years from now will wish they could’ve solved a problem this big! I believe every person needs access to clean and reliable water systems. So, I ask myself: How can I be courageous and step up for water?
My Part in Water
I love that I was bold to ask for another photo of just me on the blue carpet. I will treasure this photo as I remember the feeling of pride it gave me to pose for water. I was making a stand for something I believe in. I made an investment to be there. I am making a commitment to use our media platforms to share the story for a Brave Blue World! I think the way we take part of something bigger than ourselves is to be part of the narrative. Think about your story, do you like it? If your response is “not really, “ change it. Discover your passion and purpose and stand firm in building that into your journey through life.
Words have power and symbols attach meaning. The lighthouse was chosen as the symbol for the Brave Blue World because it is built only to serve. How can we align with others and serve the world to ensure we care for our most valuable resource?
How do we attach real value to water?
Over the holiday season, I was in a discussion about the cost of the water bill. It spurs me to question our values as a society. Shouldn’t we value our water more? After all, it keeps us alive! Furthermore, all of our comforts in life require water in some way. So if Value is gained or attributed to something when you can see how it makes you as an individual better, how can we tell that story of water?
We are willing to pay for things we value. Real value comes when we see the need for something, yet we don’t have access to it. If we could show people the process and cycle of water… would it change their value? If we educated people on how to conserve this valuable resource and show them how to be a service to others who need it, would it make a difference?
I saw in the film a theme of water as a business. Like all businesses, it needs a mission. The core mission for a water business would have to be to protect it, distribute it, and to reuse water as the most valuable asset in the world. How can you be in business filling this need for others? We know this is different for developed and developing countries, but we need to be part of the story. We must help develop lower cost options for communities as they build and maintain their infrastructure. We must share the knowledge we know with the world. We need to be on local boards and councils to influence needed changes. Like Paul said in his closing remarks, we must demand more.
So, will you join us in the Brave, Blue, World? You can start by sharing this post and your support for this film and the story it tells for the future of water.
Also, we challenge you to take our #SustainabilityChallenge!