Founder & CEO
Charli K. Matthews, the Founder & CEO of Empowering Pumps, LLC., has worked with the pump and equipment industry since 2005 and is a known leader for building brands, growing online networks, and helping industrial companies embrace digital media. Her passion and deep understanding of how to leverage social media platforms has enabled Empowering Pumps and Equipment™ to become the connection hub for industry.
Co-Founder & Digital Marketing Strategist
Carter Matthews, President for Empowering Brands, is an alumnus of the University of Alabama with a Bachelors in Communications. Carter has over 15 years experience in advertising and marketing services for B2B with expertise in digital, content, and social media marketing. He works to provide Empowering Pumps & Equipment™ clients with targeted marketing campaigns.
Content Manager & Editor
Cieana Detloff, Content Manager and Editor for Empowering Pumps & Equipment™, went from being a Sponsor in 2014 to joining the company as a key contributor. Having previously worked 9 years in the pump aftermarket as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in the world of pumps. She has ghost-written articles for many large and mid-sized companies and works with our Sponsors to create content that provides value to industry professionals.Contact Cieana: Email – LinkedIn – Twitter – Instagram
Digital Media Strategist
Rebekah Mechtensimer, Digital Media Strategist, started in the industry selling nuts, bolts, and washers. From there, she moved up to a technical sales position for pumps, compressors, and pneumatic tools. When she wasn’t in the office selling, she was in the shop helping manufacturing with whatever was needed that day. Bekah joined the team with a desire to grow in the industry. In her free time, you can find her hanging out with her pup or adventuring around at a show or music festival.
Elisa Maenhout joined the Empowering Brands team in September 2017 as the Executive Assistant to the CEO & Founder, Charli K. Matthews. Elisa, an organizer and planner by nature, started out in the nursing field, and as a “people person”, eventually found herself working in sales. As a native Dutch speaker, she relocated her family in 2015 from their original home in the city of Eeklo, to Tuscaloosa, Alabama. “Moving abroad with two little kids has been a challenge,” declares Elisa. “but I believe that if you want something, you just work hard for it! This is why working with Empowering Brands is a nice match.” The Empowering Brands’ team is already a fan of her ‘cheerleading’ and innate ability to motivate people. When Elisa is not supporting the team internally, she enjoys nature walks, cooking & baking, meeting new people, and learning about other cultures.
Ashley Desmond joined the Empowering Brands team in May 2017 as Newsletter and Social Media Production. Having previously worked as a teacher and as an advertising account assistant, Ashley has high-level technology, analysis, organizational and communication skills. In her spare time, she enjoys spending time with her family and friends, traveling and gardening.