Welcome to Season 7 of the Empowering Industry Podcast
In this kickoff episode, Tell Your Story, host Charli K. Matthews Carruth opens the season with a celebration, sharing the exciting news of her recent wedding and name change before diving into a powerful conversation about storytelling in industry.
Charli is joined by Heather Ripley, founder and CEO of Ripley PR, to explore what led Heather to focus her public relations career on the industrial and skilled trades space. Together, they discuss why sharing the stories of industrial workers matters, how PR training empowers leaders and teams, and why visibility and earned media are critical tools for long-term growth in manufacturing, skilled trades, and B2B industries.
Heather Ripley is a nationally recognized PR leader with a passion for helping skilled trades, manufacturers, and B2B companies elevate their voice. She founded Ripley PR in 2013 and has since helped hundreds of contractors and businesses boost their visibility through earned media, crisis management, thought leadership, and strategic communications. Her client experience includes brands such as BDR, CEO Warrior, Bradford White, Modine, ServiceTitan, and XOi Technologies. Ripley PR has been named a Top Franchise PR Agency by Entrepreneur Magazine for seven consecutive years and one of Newsweek’s America’s Best Public Relations Agencies for 2024. Heather was also recognized as a 2024 PRNews Top Women honoree and is the author of NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for Your Home Service Business.
This episode sets the stage for a season focused on leadership, communication, and the people who keep industry moving.
Learn more about Heather and Ripley PR:
https://www.ripleypr.com