This week Charli and Bethany talk with Empowering team member Bekah all about advocacy marketing – what it is, what the benefits are, and how to implement it.
Then Charli interviews Terry Iverson, CEO of Iverson & Company, Founder of a 501(C3) CHAMPIONNow!, and author of Finding America’s Greatest Champion.
Terry’s Bio & Links:
In 1980 I started working for my family’s machine tool distributorship. I have the awesome opportunity to work with and sell machine tool solutions to some of the most advanced manufacturers in the country. Over the last 40 years I have learned a great deal about the current state of lack of skilled workers in the machining and manufacturing world. This led me to get involved in technical education for over 25 years.
TWITTER:
@terrymiverson
@championnow
@iversonandco
FACEBOOK:
@Championnow.org
@iversonandco
WEBSITES:
www.iversonandco.com
www.championnow.org
Resources and Links Mentioned in the Podcast:
Sign up for Empowering Pumps & Equipment newsletter: https://empoweringpumps.com/enewsletter-archive/
Empowering Women in Industry Zoom Meeting: Wednesday, May 27 at 11 AM CST. https://www.empoweringwomeninindustry.com/events-1/empowering-women-in-industry-virtual-meet-up-and-video-chat-3
Empowering Pumps & Equipment Zoom Meeting: Wednesday, May 26 at 4 PM CST. https://empoweringpumps.com/event/join-us-for-an-interactive-online-session/
Nominate an Industry Person of the Week: https://empoweringpumps.com/nominate-a-pump-person-of-the-week/
https://empowering-brands.com/2020/05/22/the-power-of-advocate-marketing-influencer-digitalmedia-b2b/
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email: podcast@empoweringpumps.com
New shows come out every Monday, and until then you can connect with us by tagging us on social media @empoweringpumps and using the hashtag #EmpoweringIndustryPodcast or by emailing us at podcast@empoweringpumps.com
And until then, be empowering!