This week on the Empowering Industry Podcast, Charli sits down with Alex Cairns, Founder and CEO of Move Marketing, to talk about why change in manufacturing marketing is no longer optional.
Alex Cairns is a B2B marketing leader with more than 25 years of experience helping manufacturers adapt to an evolving buyer journey. Based in Manchester in the UK and Chicago in the US, Alex leads a multi award winning, integrated B2B agency focused on driving real results for industrial companies around the world.
Over his career, Alex has developed a proven eight step framework known as the “8 Moves of B2B,” built through more than 200 marketing audits and planning processes for small and mid sized manufacturers. These methodologies help organizations improve strategy execution, strengthen thought leadership, and increase demand and profitability.
In this episode, Charli and Alex discuss:
• Why it is no longer business as usual for manufacturing marketing
• How the B2B buyer journey has fundamentally changed
• The growing importance of digital, storytelling, and thought leadership
• Common challenges facing small and mid sized manufacturers
• What leaders should focus on when adapting to rapid change
• Why embracing new perspectives is critical to long term growth
🎧 Tune in for practical insights, real world experience, and a clear message for the manufacturing sector: be ready to adapt.
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