Continued growth at global fluid technology company Watson-Marlow Fluid Technology Group (WMFTG) is the catalyst for a series of positive changes to the Company’s European and Middle East (EME) management structure.

WMFTG has announced the appointment of Rainer Schmid as Regional Sales Manager for Central Europe. Mr Schmid’s role has been created as the Company has defined new regions in order to ensure sustainable growth. He will be responsible for sales across Germany, Netherlands, Belgium, Switzerland, Austria, Slovenia, Croatia and Serbia.

Initially, Mr Schmid’s main focus will be on direct sales, although he will become increasingly involved in Non-Group Export sales through distributors and other third parties in the region.

Rainer Schmid, who will be based in Hamburg, joins WMFTG with over 20 years of senior business management experience in the Industrial, Energy and Food and Beverage sectors. In addition to his global sales experience within SPX Flow Corp., he has previously been responsible for manufacturing operations in Europe for US food manufacturing equipment maker Tipper Tie Inc.

“This is an exciting new development,” says Rachel Pallett Sales and Marketing Director – Europe and Middle East. “The opportunities that closer regional collaboration will bring over the coming years will be significant as we continue to invest in direct sales, develop our key sectors and expand the WMFTG product range. We look forward to the benefit that Rainer’s wealth of experience will bring to our customers and our business. “