Charli K. Matthews joined Frances Brunelle on The WAM Podcast to chat all about the role that social media plays in the manufacturing world. Charli’s background as the founder and CEO of Empowering Brands and Empowering Pumps & Equipment coupled with her mission to connect, educate and inform people in the industry has given her a great deal of insight into just how powerful social media can be for manufacturing and B2B companies.

During the podcast Charli says, “The use of social media is really what inspires me because it combines everything, the story telling the connecting of people easily and digital technology is just fascinating.”

Tune into the podcast to learn more about Charli’s journey through building her companies from the ground up and the role that social media played.

“Tuning in you’ll hear Charli share clear and insightful instructions on how to build a social media presence from the ground up. From sending the first post to making sure you have buy-in from your employees, to finding your authentic voice. She also addresses the value that women bring to the industry and how to overcome the obstacles that are keeping women from pursuing a career in manufacturing and manufacturing acquisition” – Jacket Media Co.

Link to podcast: https://jacketmediaco.com/episodes/charli-k-matthews/

About Empowering Women in Manufacturing & Business: Most people have heard that women are 51% of the U.S. population and only 27% of employees in manufacturing, but there is so much more to this story than a few statistics. To bring the story to life, Jacket Media Co., broadcasters of Manufacturing Talk Radio, created The WAM Podcast, where empowered women interview empowered women who can share their experiences and encourage women to look across the broad landscape of manufacturing, from the shop floor to the C-Suite, and the expanse of jobs and careers in between, to learn more about this exciting sector of the U.S. economy, and what it might hold for them