Baldor Electric Company recently named Chris Keyser its Vice President of Channel Management & Industry/Packaged Solutions. In this role, Chris will be responsible for developing and leading Baldor’s channel management strategies and initiatives for both distributors and OEMs, supporting end users through an industry-focused approach, and creating a strategic packaged solutions offering.

Chris began his career with the company in 1991. He has held several positions with the company, including National Account Manager, Product Manager, Regional Sales Manager and Director – Business Development. Chris has a bachelor’s degree in industrial distribution from Texas A&M University and an MBA from Western Michigan University.