Account Based Marketing or ABM has become quite the buzzword as of late. Though, it’s been around for quite some…
I had the opportunity to chat this week with Kirsten Austin from DCSC Inc. about participating in #USAMfgHour. We got…
Billions of people all around the globe have and use social media. There are so many social stats you can…
It’s no secret that this year, WEFTEC is going to look very different from what we’re used to. Being the…
First let’s define advocate marketing! Advocate marketing (or advocacy marketing) is an extension of word-of-mouth marketing, which has been around…
Social media is a fantastic and essential way to be marketing your company online. It’s important that you not only…
Author: Rebekah Mechtensimer, Reporting for the Pump Industry Some people have a hard time grasping IIoT because it’s a large topic…
In the age of digital marketing, companies need to be connecting and interacting online. For many, this is a learning…
Author: Rebekah Mechtensimer, Reporting for the Pump Industry After Hurricane Katrina, what started as a temporary solution to construct interim closures…
Author: Rebekah Mechtensimer I attended the Eastern Gas Compression Roundtable (EGCR) this week! It took place only a few miles from…