Cam Mackey manages MAPI’s Marketing Council, as well as the association’s sales, marketing, communications, partnerships, and technology functions. Prior to joining MAPI, Cam was director of sales at Corporate Executive Board, a best practices advisory and consulting firm, where he worked on the commercial team tasked with launching the Quality Executive Board, a network of Chief Quality Officers from the world’s most successful manufacturers.
Through the Marketing Council, Cam helps over 125 Chief Marketing Officers share best practices with one another through meetings, webinars, and white papers. He has authored papers on topics such as manufacturers’ use of social media, pricing, and new product development, and has coordinated numerous marketing and sales benchmark surveys.
MAPI (Manufacturers Alliance for Productivity and Innovation) is forging an increasing number of strategic partnerships with leading organizations such as Deloitte, PwC, RBC, Siemens, and Oracle, and Cam is in charge of managing those relationships to successful outcomes.