Watson-Marlow Fluid Technology Group (WMFTG) has produced a series of high-quality web videos to educate process engineers and specifiers on the benefits of its Bredel hose pumps over alternative pump types.
WMFTG’s industrial pump specialists hope the videos will establish wider market understanding of the advantages of Bredel pumps. In particular, a focus is given to comparisons between Bredel technology and progressive cavity (PC) and air operated diaphragm (AOD) pumps.
The videos will be available to view on the Bredel section of WMFTG’s website. The online accessibility of the videos ensures this content can be used as an invaluable ‘educational’ tool for the company’s worldwide network of sales engineers and distribution partners. The videos offer a new and engaging way to introduce pump users to the Bredel technology.
Commercial case for Bredel
According to Remko Bezemer, Product Manager, the Bredel web videos will strengthen the commercial case for Bredel’s technology.
“These videos give our global customer base very easy and ‘on demand’ access to a suite of detailed visual content. Each video is designed to increase general understanding of the financial and operational benefits of Bredel technology. We have placed a real focus on the comparative benefits of our technology when pitched against alternative pump types.”
Mr. Bezemer hopes that the new videos will enable industrial manufacturers to become more aware of their potential to maximise process up-time by switching to Bredel pumps.
“Many of our customers report rapid payback having swapped to our technology. The common issues associated with AOD and PC pumps – such as breakdown costs; lost production time due to maintenance; and the high cost of spares and inventory. We use a mix of animated graphics and a clear, concise visual narrative to explain the benefits of Bredel technology – this is relevant to all levels of buyer, user and specifier.”
Energy consumption is also highlighted in the videos as a benefit of Bredel technology. By way of an example, tests and calculations have shown that Bredel heavy duty hose pumps can save up to 80% in energy costs per pump in comparison with AOD pumps.
There are 4 Bredel videos available to view – as follows:
This is useful comparison of two highly successful and widely adopted WMFTG product ranges – Bredel and APEX. The video explains the features, benefits, applications, flow and pressure of both ranges.
Understanding how to enhance your hose pump operation is an important aspect of any process engineer’s role. This video communicates the role correct use and specification of accessories plays in pump performance – and explains what accessories are available from Bredel.
About Watson-Marlow Fluid Technology Group
Watson-Marlow Fluid Technology Group (WMFTG) is the world leader in niche peristaltic and sinusoidal pumps and associated fluid path technologies. Founded on nearly 60 years of supplying engineering and process expertise and with over one million pumps installed worldwide, our pumps are tried, tested and proven to deliver.
WMFTG is a wholly owned subsidiary of Spirax-Sarco Engineering plc (LSE: SPX), a global organisation employing approximately 4,800 people worldwide. Watson-Marlow Fluid Technology Group comprises nine established brands, each with their own area of expertise, but together offering our customers an unrivalled breadth of solutions for their pumping applications:
- Watson-Marlow Pumps: peristaltic tube pumps for biopharm and process industries
- Watson-Marlow Tubing: precision tubing for pumping and other purposes, in a range of materials
- Bredel: high flow, heavy duty hose pumps
- Alitea: unique peristaltic solutions for OEM customers
- Flexicon: aseptic filling and capping systems
- MasoSine: gentle sinusoidal pumps for food, chemical and cosmetics applications
- BioPure: advanced single-use tubing connector systems
- Asepco: aseptic valves and magnetic mixers for the biopharmaceutical industry
- FlowSmart: high purity sanitary gaskets, silicone transfer tubing and reinforced silicone hoses for the biopharmaceutical industry
Watson-Marlow Fluid Technology Group is an international operation based in Falmouth, Cornwall, UK. Watson-Marlow Fluid |Technology Group has offices in Argentina, Australia, Austria, Belgium, Brazil, Chile, China, Canada, Denmark, France, Germany, India, Italy, Japan, South Korea, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Russia, Singapore, South Africa, Sweden, Switzerland, Taiwan, USA and Vietnam.